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The Lens

Lens, Camera, Video, Lighting and Drone Rentals

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July 2016

New Item - Canon C300 Mark II

6 months ago 354 Views

This week we have added Canon's latest flagship EOS Cinema Camera, the EOS C300 Mark II. Almost four years have passed since the original EOS C300 was released and Canon has made some pretty significant changes.

The biggest change is the brand new Super 35mm sensor with up to 15 stops of dynamic range. The new sensor is capable of capturing DCI 4K (4096 x 2160), Ultra HD (3840 x 2160), and Full HD (1920 x 1080) internally in a variety of different bit-rates and color spaces. It also offers slow and fast-motion recording of up to 120fps in 2K/Full-HD Mode. Here is a breakdown of the capable recording formats. All of these are recorded as a Canon XF AVC Coded (H.264 format in an MXF wrapper).

In additional to the various internal recording options, the camera can also output 4K RAW through its 3G-SDI port. The capture of the RAW 4K signal requires a recorder that is capable of handling the Canon RAW codec, like our Convergent Design Odyssey 7Q+ with RAW Upgrade.

The other big change is the upgraded Dual Pixel AF system. The Dual Pixel AF system found in the EOS C300 (Dual Pixel Version) and EOS C100 Mark II only cover a very small portion of the very center of the original frame (roughly 20% vertically and 25% horizontally). The EOS C300 Mark II's expanded system now covers 80% of the frame both horizontally and vertically. The camera's direction key can move the AF point throughout the area of coverage.

If you are familiar with the original C300, the control layout is very similar so you should feel right at home. There have been a few nice upgrades/additions. An exhaust fan has been added to the back like the EOS C500 to keep the sensor cool. The EVF has been upgraded to an OLED with a slightly higher color range. The top handle has also seen some welcome changes, including a more secure mounting plate and the addition of two more cold shoe mounts and a variety of 1/4-20" and 3/8" mounting points, making it easier to mount a variety of accessories. The monitor is about the same, but the audio and video cables are now completely removable if necessary.

Some things to keep in mind when renting the EOS C300 Mark II is the camera now utilizes dual CFast Cards in order to keep up with the internal 4K and 10-bit 2K/HD Recording options. If you don't already have them, we rent both CFast Cards and CFast Memory Card Readers. There is an SD Card slot, but it is only for recording 2K/HD proxy files. The battery is different from the original EOS C300, and now uses the new Canon BP-A30 (the camera rental will include one and a dual battery charger. For support, we would recommend a heavier duty tripod like the Manfrotto 504HD head/546B legs or Manfrotto 509HD head/545 legs. To capture RAW Video, you will need an external recorder like the Convergent Design Odyssey 7Q+ with RAW Upgrade.Last, the camera does not have any sort of internal mic, so you will need to rent an external microphone unless you are planning on shooting a silent film.

The Canon EOS C300 Mark II is available to rent today!

New Item - SmallHD 702 Lite 7" Monitor

6 months ago 480 Views

The SmallHD 502 is one of the most popular field monitors we rent for video users. It offers a ton of features and a very bright screen for such a compact monitor. Its only drawback is many users wish the screen was just a little bit bigger. This week we've added the 502's bigger brother, the SmallHD 702 Lite 7" Monitor.

Just like its smaller counterpart, the 702 Lite offers both HDMI & SDI In/Out ports with cross conversion (for example - you can input from an HDMI source and loop out through the SDI port). The monitor can be powered by either Canon LP-E6 batteries (our rental package will include two equivalent batteries along with a charger) or Sony L-series batteries (not included). There are also 1/4-20" mounting threads on all four sides of the monitor along with one more on the back, making it easy to mount in a variety of different configurations.

SmallHD's Page Builder interface also returns to the 702 Lite. For those unfamiliar, the Page Builder allows you to add custom settings/views like waveform, false-color, zebra, peaking, frame guides, and even image overlay. You can save these settings into "pages" and seamlessly switch between them on the fly. You can even add your own 3D LUT (Look Up Tables) via the included SD card slot.

The SmallHD 702 Lite Monitor will include 2x LP-E6 equivalent batteries, 1x Charger, 1x HDMI to Mini HDMI cable, and 1x SDI Cable. This should be a great addition to any field or studio production.

The SmallHD 702 Lite 7" Monitor is available to rent today!

New Item - Rokinon Xeen Lenses

7 months ago 489 Views

This week we've added the Rokinon Xeen series of lenses to our expanding lineup of cinematic lenses. With focal lengths ranging from 14mm up to 85mm, these lenses should be a welcome addition to just about any production.

On the surface, the specs of these lenses look very similar to the existing Rokinon prime lenses we carry, and they do have some similarities. While the Rokinon DS series we have are great for the money, these lenses are much better geared (no pun intended) for cinema use. Each lens is multi-coated for excellent contrast and flare control. They are all factory color matched as well, allowing every individual lens to be very close to one another with very minimal color shift. The apertures also have 11-blades compared to the 8 of the Rokinon DS series for excellent highlights and very smooth bokeh.

The biggest difference in the Xeen's comes from the construction. All of the lenses have a robust metal housing with focus and T-stop scales on both sides of the lens. The position of the iris and focus controls are in the same place on all of the lenses, and they all share the same common 114mm front diameter. This makes changing the lenses out in a rig (Like the Redrock DSLR Cinema Bundle or Redrock Mini Studio Rig) almost seamless since you don't have to re-position follow focus controls or matte box donuts to accommodate.

The Rokinon Xeen's are available now in PL mount. We have also added an adapter from Wooden Camera to go from PL to the Sony E-Mount, allowing you to use these on cameras like the FS7, FS5, or even the A7S II.

Rent the Rokinon Xeen 14mm T3.1 Lens for PL Mount
Rent the Rokinon Xeen 24mm T1.5 Lens for PL Mount

Rent the Rokinon Xeen 35mm T1.5 Lens for PL Mount

Rent the Rokinon Xeen 50mm T1.5 Lens for PL Mount

Rent the Rokinon Xeen 85mm T1.5 Lens for PL Mount

Customer Spotlight: Victoria DeMore

7 months ago 992 Views

We have a number of talented and interesting customers all across the country and we think it’s time to shine a spotlight on them. Every month we will be spotlighting a customer and ask them to share their special talents and experiences in the photography and video world. This month we talk to Victoria DeMore from Orlando, FL.

Tell us a little about yourself and what you do?

I am Victoria of Victoria DeMore Photography. And although it’s my name, I’m fortunate enough to have a fabulous team behind me, headlined by my amazing husband, Dustin Heil. We mostly shoot horse shows – across Florida, from Jacksonville to Ocala, The Villages to Venice – but, we also photograph families, seniors, farm shoots, and weddings. Learning, growing and loving getting to meet new people and make friends with some amazing folks along the way!

How did you get into photography and/or video?

I came from a family of photographers, so I sort of had a camera in my hands or in my face from a very early age. My dad and I wandered around with his old 35mm Minolta at horse shows when I was only 10 or 11. I loved the challenge of not only getting my settings just right, but also getting the perfect timing of the horses over the jumps. Fast forward about a decade or more, I put photography on the backburner while in school. Moved to Florida to attend Embry-Riddle Aeronautical University. When I graduated college, it was a bad time to find a job. I had some money from graduating, I bought my first DSLR and kit lens and started out on this adventure of making a living with a camera. At first it was just supplemental to various part-time work. Once we moved to the Orlando area from Daytona, things sort of exploded. Couldn’t be happier with how things turned out!

Where are you located?

North Orlando, in Longwood. But we travel all over for shows and shoots – most often Ocala, The Villages, and Venice.

What are some of your favorite hobbies/interests outside of photography?

Probably will come as no surprise, but horseback riding. Been riding since I was 5 years old. I used to compete when I had time and did quite well, most recently a few years ago with a horse I trained myself. I also enjoy reading, writing, binge watching Star Trek (my favorite series is Voyager), hanging out with friends, cooking, and exploring. If we aren’t working a horse show, you can often find us haunting the local brewery here in Longwood, enjoying craft beer while coloring (check out Unicorns Are Jerks or Dinosaurs With Jobs on Amazon, best coloring books for adults ever!) or playing Cards Against Humanity.

What is your favorite thing about being a photographer/videographer?

Many people I’m guessing would answer this with something about preserving memories… for me that is a HUGE part of photography and why I do what I do, but my favorite thing has to be that I’m continuing my family’s legacy. My dad was a wedding photographer for years. Before him, his parents ran a studio. My grandfather, a first generation Italian-American with little to his name, set up a studio in Pittsburgh and made it a success with my grandmother at his side. I grew up believing I had to go be something else, like an engineer or a fighter pilot to really do something that would make my family happy with me. Yet after going through college, I realized photography meant more to me than I ever thought it would – and that my family and my heritage was a point of pride. I love that 900 miles away from where my grandfather started the DeMore adventure into photography, I’m continuing it. Preserving people’s memories while preserving my family’s memory at the same time. I love it!

What is your least favorite thing about being a photographer/videographer?

I can honestly say that I’ve never been much of a feminist, but this job has sadly also shown me some ugly things and antiquated thinking. I’ve been at horse shows with my husband, and despite it being my name being on the business, I’ve had people completely ignore me and only talk to my husband like I know nothing – about photography, technology, or business. I even had a poaching photographer at a show berate me in front of competitors and spectators. It hurts, I can’t pretend it doesn’t, because I take a lot of pride in what we do. Yet, the proof is in how our clients feel. We’ve been doing really well and only have been getting busier with time.

What is your current favorite piece of rental equipment?

Recently discovered the Sigma 150-500mm OS HSM and it has changed my life at the horse shows. Have not tried the new Sigma 150-600mm OS HSM Sport Lens yet, but for now the 150-500 knocks my socks off. My horse show team and I fight over it. The struggles of only renting one per show.

If you were going to a deserted island and could only bring one camera & lens – what would it be?

Hmm… I’m always nervous about taking anything super fancy with me when travelling on personal trips. I’d go with a Canon 7D Mark II for the weather sealing. Plus one of my older Canon 100-400mm L IS lenses. My go-to horse show setup. I would imagine there would be some opportunities for killer wildlife shots while I’m there and I’m all about the animals.

Where can people follow you or find your work online? (website, Facebook, Instagram, Twitter, YouTube etc.)

Our website and blog can be found at I am rather active on Facebook (VictoriaDeMorePhotography) and Instagram (@VictoriaDemorePhoto) – makes it easy for the horse show crowd to follow where we are and most importantly, where their photos are. I’m also on Snapchat while at horse shows (@victoriademore).

Last, and most importantly – what is your favorite flavor of ice cream?

I once had the privilege of working at a Ben & Jerry’s in Myrtle Beach for a summer. Makes this a tricky question. Everything they make is amazing! They once had a flavor called Dublin Mudslide. Irish cream liqueur ice cream with a coffee fudge swirl and chocolate chip cookies. Sadly, it’s retired, so I guess I have to go with plain old Chocolate Chip Cookie Dough!


Thank you Victoria for taking the time to participate in our Customer Spotlight Series! We hope you enjoyed it. Here is some of Victoria's work: